Digital Marketing

Domain Registration

Domain registration is the process of registering a domain name.

Which identifies one or more IP addresses with a name that is easier to remember and use in URLs to identify particular Web pages. The person or business that registers  domain name is called the domain name registrant.

IP Address:

URL Address:

URL: Uniform Resource Locator

HTTP: Hypertext Transfer Protocol, and it is a protocol – or a prescribed order and syntax for presenting information – used for transferring data over a network. Most information that is sent over the Internet, including website content and API calls, uses the HTTP protocol.

HTTPS: Hypertext Transfer Protocol Secure (https) is a combination of the Hypertext Transfer Protocol (HTTP) with the Secure Socket Layer (SSL)/Transport Layer Security (TLS) protocol. TLS is an authentication and security protocol widely implemented in browsers and Web servers.

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Requirements for Domain Registration

Domain registration requires utilizing the services of a domain name registrar, an ICANN or national ccTLD accredited company that has the authority to register domain names. Registrars help individuals and organizations register a domain name that has an extension like .com, .org, .net, .info, .biz, .us, .mobi, .name, .pro, .tv, etc.

In 2017 many other domain extensions were opened up, so the list expanded. There are currently 280 different domain extensions.


What is a Subdomain?

A subdomain is an additional part to your main domain name. Subdomains are created to organize and navigate to different sections of your website. You can create multiple subdomains or child domains on your main domain.

For example:

In this example, ‘store’ is the subdomain, ‘yourwebsite’ is the primary domain and ‘.com’ is the top level domain (TLD). You can use any text as your subdomain, but you want to make sure it’s easy to type and remember.


What is a Alias or Parked Domain?

Traditionally, most websites have a single domain name or URL that leads to them. If you type into your navigation bar, you’ll see the familiar search bar appear.

However, a lot of websites also have what are called parked domains or ‘aliases’. Those are additional URLs leading towards the same page.

There are a lot of ways you can use parked domains to your advantage, including:

  • Securing common misspellings of your primary domain name
  • Registering your primary domain using other Top-Level Domains (TLDs)
  • Saving names you can later sell
  • Creating additional email accounts using your alias, which forward messages to your primary domain

Parked domains can also refer to URLs that you register and don’t point towards any website in particular (hence the term ‘parked’).


An email domain is the web address that comes after the @ symbol in an email address.

Email domains allow you to setup an email address with @company name using your own business / brand name. You can either buy an email domain, or you can get a free email domain for your business when you create a website.

It is really important to get an email domain for your business instead of using a generic Yahoo, Gmail, or Hotmail email address.

Customers and other business owners are reluctant to trust emails coming from a generic email account. A custom domain email address looks more professional and gives credibility to your business.

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