Digital Marketing

Web Design

Web Design

A web designer works on the appearance, layout, and, in some cases, content of a website. Appearance, for instance, relates to the colors, font, and images used. Layout refers to how information is structured and categorized. A good web design is easy to use, aesthetically pleasing, and suits the user group and brand of the website. Many webpages are designed with a focus on simplicity, so that no extraneous information and functionality that might distract or confuse users appears. As the keystone of a web designer’s output is a site that wins and fosters the trust of the target audience, removing as many potential points of user frustration as possible is a critical consideration.

Two of the most common methods for designing websites that work well both on desktop and mobile are responsive and adaptive design. In responsive design, content moves dynamically depending on screen size; in adaptive design, the website content is fixed in layout sizes that match common screen sizes. Preserving a layout that is as consistent as possible between devices is crucial to maintaining user trust and engagement. As responsive design can present difficulties in this regard, designers must be careful in relinquishing control of how their work will appear. If they are responsible for the content as well, while they may need to broaden their skillset, they will enjoy having the advantage of full control of the finished product.

Howste Technical Services Digital Marketing and Managed Services

What is WordPress?

WordPress is an open source Content Management System (CMS), which allows the users to build dynamic websites and blogs. WordPress is the most popular blogging system on the web and allows updating, customizing and managing the website from its back-end CMS and components.


WordPress vs the competition

Considered the top three, WordPress, Joomla!, and Drupal and popular alternatives Squarespace and Wix.

Picking a CMS is the first step in building a website, You’ll want to start by looking at platforms flexible enough to meet your future needs while offering a return on your investment. Most importantly, opt for a system that matches your needs.

Our analysis includes these deciding attributes:


A key component of a successful website is how it’s hosted.


The cost of developing and maintaining a website should be factored in when choosing a platform. The end costs depend on your needs - make sure your chosen platform allows you to get what you need within budget.


Beginners want a platform that helps them create websites easily without spending too much time learning new skills, especially not code.

Design and layout

The appearance of your site plays an important role in its success; your brand should stand out through good looking design and a user-friendly interface.


The availability of third-party themes and plugins and adapt the design and use apps to add more features to your site.


Most beginners look to selling things online, the ability to implement e-commerce is an important feature for any CMS platform.


All websites are prone to security risks, how your CMS protects your site impacts your site security.

Developer community

A CMS with an active developer community has the most up-to-date add-ons and the most support such as online tutorials and Q&A’s.

Simple, definitive questions that help identify who your company is:

  • What is your company's mission?
  • What are the benefits and features of your products or services?
  • What do your customers and prospects already think of your company?
  • What qualities do you want them to associate with your company?

Once help you define your brand, we will help you create a strategy:

  • Get a great logo. That accurately represents your company.
    • Where to put it
  • Your brand message.
    •  What are the key messages you want to communicate about your brand? Does this impact your employees? Who should be aware of your brand attributes?
  • How to integrate your brand.
    • What aspects of your business does branding extends to? How you answer your phones? What you or your salespeople wear on sales calls? Your e-mail signature? Company labels?
  • What "voice" does your company reflect?
    • What communications does this apply to? Should this voice be incorporated in the visual imagery of materials? Only online? Only offline? Is your brand friendly? Are you conversational? Is it ritzy? Should it be more formal?
  • What is your tagline?
    •  A memorable, meaningful and concise statement that captures the essence of your brand.
  • We can help with design templates and create brand standards for your marketing materials.
    • Consistent use of the same color scheme, logo placement, look and feel throughout.
  • Are you true to your brand.
    • Do your customers care if you are? Will the refer you if you aren't? Do you deliver on your promises? Are you true to your mission statement?
  • Are you consistent?
    • This involves all the above and is the most important on this list. If you can't do this, your attempts at establishing a brand will fail. Let us help you see where consistency needs improvement.
Howste Technical Services Digital Marketing and Managed Services
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